"MIDA–International Handicraft Exhibition has always represented a privileged space for getting to know, promoting and helping the world of craftsmanship grow. It’s no coincidence that Florence hosts this event every year: a city where artisanal traditions have historically played a fundamental role not only in the local economy, but in the entire social and cultural fabric of the region. It’s an exhibition that carries the values of tradition, creativity and innovation in its DNA and in its long and successful history. MIDA is also an opportunity to give voice to the profound changes affecting the sector: from generational turnover to the rise of artificial intelligence. Technology is advancing at extraordinary speeds and cannot be ignored; yet, the sense of humanity, professionalism and the inimitable flair of artisans remain, and will continue to remain, at the centre of everything"
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