• Fondazione, MICE
  • 30/10/2025

Tourism, from neuroscience to astronomy: Florence honors its “Ambassadors”

Today in Palazzo Vecchio, the ninth edition of the Florence Ambassador Award celebrated the personalities who have helped attract high-profile events ...

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  • Fondazione, MICE
  • 29/10/2025

Promotional events: october

MICE
6–10 October: IMEX America – Las Vegas

  • Belong, Fondazione
  • 02/10/2025

Belong & Explore takes students into the heart of Florentine craftsmanship!

On September 25, Italian and international students took part in hands-on workshops with local artisans, blending creativity, tradition, and new skill...

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  • Fondazione, MICE
  • 22/09/2025

Promotional events: september

MICE
September 1–5: Scandinavia Roadshow – Stockholm, Oslo, and Copenhagen

  • Fondazione
  • 11/09/2025

Florence becomes the first italian city to sign an agreement with GetYourGuide for Mmore sustainable tourism

The agreement, promoted by the City of Florence and Fondazione Destination Florence, strengthens the “Sustainable Tourism & Livable City” plan...

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  • Fondazione, MICE
  • 30/06/2025

Promotional events: june

MICE
June 9–16: North America Roadshow
June 29 – July 1: Associations World Congress

  • Belong, Fondazione
  • 12/06/2025

Belong & Explore: an afternoon among vineyards, culture, and community

An experience of exchange, local culture, and creativity in the hills around Florence

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  • Belong, Fondazione
  • 05/06/2025

Florence launches the Advisory Board of Belong!

Composed of 11 experts from the academic and cultural sectors, the new body strengthens the city’s commitment to the inclusion and integration of in...

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  • Belong, Fondazione, MICE
  • 30/05/2025

Promotional events: may

MICE
May 7–10: EU CVB Network Association Event, London
May 19–22: IMEX, Frankfurt
May 26–27: Italian Destination Retreat, Bologna

STUDY, WORK, BELONG
May 27–30: NAFSA, San Diego, California

  • Fondazione
  • 30/04/2025

Dante Alighieri guides to the discovery of Florentine excellence: the project “Discover the Florentine Workshops kicks off. Get to know the real Florence.”

City of Florence and Destination Florence Foundation present the new initiative to enhance the city's heritage, from crafts to workshops, from histori...

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  • Leisure, Wedding
  • 29/04/2025

Promotional events: april

DESTINATION FLORENCE PER L’AMBITO FIRENZE E AREA FIORENTINA
April 8: Sharing Tuscany, Fivizzano
April 9–11: CityDNA International Conference & General Assembly, Budapest

TUSCANY FOR WEDDINGS
April 23–27: Amour, Sardinia

  • Leisure, MICE, Promotion
  • 26/03/2025

Promotional events: march

FLORENCE CONVENTION BUREAU
March 10-13: Italy at Hand – International, London, Birmingham, Manchester

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