It’s time to become a Be.Longer! By signing up to Be.Long, you gain access to amazing deals, discounts and affiliations for co-working spaces, hotels, tours, amenities and much more. Florence’s schools, businesses, coworking spaces and innovative institutions are involved in the project as Be.Long becomes increasingly established.
“Tuscany and the United States’ close friendship spans a breadth of sectors and has been going strong for more than two hundred years. Education is an arena of significant collaboration. Over 50 U.S. universities have established study programs in Florence alone, attracting students from across the United States who are drawn to the culture, history, art and beauty of the region. Thousands of American students and scholars normally study and teach in Florence each year and many university programs are reopening this summer. American investors and businesses also feel at home in Tuscany owing to a favorable business climate and a sizable talent pool. Not only do American companies make initial investments, but they keep on investing, as in the case of Baker Hughes, Eli Lilly, and many others. And of course, there’s also investment in the other direction, as many Florence and Tuscany-based companies have made important investments in the U.S. Tuscany typically attracts over a million American tourists a year. While the tourism sector has been severely affected by the pandemic, the Be.Long project seeks to enhance tourism in the city by attracting those interested in a longer term stay. In this way, Be.Long intersects with the Consulate’s mission of keeping the U.S.-Tuscany relationship strong by fostering more people to people connections between the U.S. and Tuscany. The bonds and friendships created by those who come here to work or study often last a lifetime. I’ve experienced this myself, having come to Italy for the first time with a backpack on my back, and now having returned as the American Consul General with a mission to sustain and deepen the U.S.-Italy partnership.”
– Ragini Gupta, U.S. Consul General in Florence
Check out the Be.Long website
