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  • SPRING 2023

Federcongressi&eventi comes to Florence

The 14th edition of the Federcongressi&eventi Convention will take place at Florence’s Palazzo degli Affari on March 3 and 4.

Established in 2004, the association represents the entire supply chain for Italy’s event and congress sector. Members are from DMOs and convention bureaus, trade fair and congress venues, conference hotels and other spaces, as well as service and consultancy companies involved in events management.

Each year, like-minded industry players that are striving for professional growth find inspiration and business opportunities through discussion and networking under a single roof at this prolific event. The convention is open to Federcongressi&eventi members and all players in the MICE sector. Last year’s event, which was held in Treviso, attracted 250 delegates. 

Florence, the chosen location for this year’s event, is an excellent choice due to its strategic position in central Italy The selection of locations for the entire programme of the 14th edition of the Federcongressi&eventi Convention displays the facilities currently available for conferences in the Renaissance city: the historic Fortezza da Basso; the fully renovated Palazzo degli Affari; and the state-of-the-art Maggio Musicale opera house.

This year’s programme will focus on how innovation and cultural and social transformations are affecting the congress and events sector. Indeed the guiding theme of the entire two days will be “Changing Transformations”. Further-more, delegates will define the concept of sustainability for their industry before putting forward models and specific approaches. One such example is “Food for Good”, whereby food left over from catering events is donated to local charities and given to needy families and refugee centers.

Massimo Temporelli and Silvia Zanella will be the key-note speakers at this year’s convention. With more than 20 years of experience as a physicist on television, radio and in university lecture halls, Massimo Temporelli will talk about the relationship between humans and technology by telling five anecdotes about innovation and intuition. Journalist Silvia Zanella, on the other hand, will concentrate on ways to attract new coworkers, establishing lasting professional relationships and the new skills required to accomplish this, such as emotional intelligence.

Another important part of Federcongressi&eventi is the association’s mentoring project, which provides university students with the opportunity to meet leading figures in Italy’s meeting industry. Last year’s edition involved 20 youngsters, whereas 40 mentees are learning from leading minds in 2023.

The event will take place over three days, starting on Thursday March 2, with pre-convention activities. Friday March 3 sees a full day of back-to-back sessions and the day will finish with an awards ceremony and dinner at the Fortezza da Basso. Saturday March 4 is a half day of sessions before a farewell lunch.

“We are delighted to hold our 14th Convention in Florence because of the city’s beauty, unparalleled appeal as a destination and its positioning in the MICE sector. Furthermore, having an expert organization like Destination Florence CVB ensures professional support in organizing an event such as this. This year’s convention takes place at an exciting time for the events and conference sector. Social, market and technological changes will be central topics at the convention. Over the two days, we will have an opportunity to understand how much these shifts are impacting our industry and we will discuss how these changes at work, which have been accelerated by the pandemic, necessitate a paradigm shift that focuses on acquiring new soft skills and human resource management, without overlooking the issue of sustainability.”

Gabriella Gentile
President, Federcongressi&eventi

“Florence is again demonstrating its importance as a conference destination by prevailing over other leading candidate cities... We have every reason to believe that this year’s convention will reach record levels of attendance. This opportunity will allow our colleagues to discuss the issues that affect the world of conferences and events today before coming up with innovative, competitive and tangible proposals for the international congress scene.”

Nicola Testai
Vice-President, Federcongressi&eventi + CEO, OIC Group

“On this special occasion, I have the honour of having two roles: as a representative of the Destination and Venues category on the Federcongressi&eventi management council and as Director of Destination Florence Convention & Visitors Bureau, which has promoted Florence as a location for international conferences for more than 20 years. Choosing the Tuscan capital for this top-level event was only right and proper, given the years of major investments made by the city in this sector, but securing the conference would not have been possible without the support of Firenze Fiera and the renovated Palazzo degli Affari. Our mission has always been to create synergies between the public and private sectors, coordinating a vast industry of leading professionals and a city administration that constantly supports our endeavours. This convention will be a unique opportunity not only to celebrate Florence’s successes, but also the success of other destinations in Italy, which have made huge steps over the years, rising up the ICCA rankings among European destinations”.

Carlotta Ferrari
Director, Destination Florence Convention & Visitors Bureau + Federcongressi&eventi board member

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