Florentine fashion transforms historic cafè

Well-known Caffè Paszkowski in Piazza della Repubblica, Florence, became the site of an exclusive fashion show on January 12 as part of Pitti Immagine Uomo 101.

Florentine fashion designer Chiara Boni returned to the catwalk at the coffee shop she frequented as a child in the company of family and friends, with a fifties-themed runway occupying the length of the remarkable setting.

Founded in 1903 as a brewery, Caffè Paszkowski has seen many guises over its long history. It achieved international fame for its inviting atmosphere and stunning style, making it the ideal setting to showcase garments from the Fall/Winter 2022-2023 collection of Boni’s label, La Petite Robe.

In lieu of cappuccino’s and cornetti, 30 professionals were seated at the tables to admire the elongated and fitted silhouettes of the collection, with Raffaello Napoleone, CEO of Pitti Immagine, who invited Boni to the men’s fashion calendar, Pitti Uomo, applauding this very feminine performance.

The nostalgic setting suited the 50s inspired looks perfectly, fitting also considering that Boni celebrated 50 years of fashion last September. Models walked the stairs of the main tea room, reminiscent of the rituals of an haute couture atelier. Autumnal colours and darker hues blended with the warm environs of the much-loved café that has also hosted musical performances, literary evenings and meetings of all sorts with many noted figures passing through its doors.

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