• Featured on Ed.09
  • SUMMER 2023

Local knowledge inspires the best tours

Annalisa Menconi is the founder of SlowTourTuscany, which was established in 2010 based on a passion for slow tourism inspired by the Slow Food movement, and is a longstanding member of Destination Florence.

The tours organized by the company stand out for their research into special places: museums, wineries and restaurants, all of which have been visited, vetted and handpicked to provide customers with authentic and original experiences. Spending quality time in an artisan’s workshop and doing a cooking class, perhaps in a centuries-old kitchen in a Renaissance villa where the owners still live, are just a few of the options that only those who boast in-depth local knowledge can offer. 

Annalisa explains how the pandemic reinforced her vision of a quality proposal. 

“We decided to reduce our group tours because we’re up against operators that offer discounted packages with very low levels of service and unprepared guides. Instead we developed our luxury department, whereby luxury means doing plenty of research and providing solutions that put the ethics back into tourism, making our clients feel like they are staying with friends, with a focus on sustainability. That’s why we got rid of maps and other printed materials, replacing them with purpose- made, curated digital versions. We also pay plenty of attention to optimizing transfers. On a recent tour, we combined different groups in the same van to cut down on emissions. On the plus side, it meant that people could get to know one another and share their experiences. It shows that quality and the environment can go hand in hand.”

Annalisa has noticed two post-pandemic trends: a thirst for freedom and for active experiences.

 

“Museum goers want to move around independently, without having to observe set times and durations,”

explains Annalisa.

“They book tickets by themselves. Even older travelers, who bought smartphones during Covid, are digitally adept. The digital world doesn’t dominate completely, however, and our personalized service offers a helping hand. As far as active experiences are concerned, we have invested considerably in e-bike tours, where we always strive to combine art and culture with food and wine. Before setting off and during the tour, we explain the themes and our guides really add to the firsthand experience, highlighting the history and beauty of the scenery.”

Wine continues to be a major attraction and SlowTourTuscany organizes cellar tours both with small top-tier producers and leading brands for unforgettable experiences. 

In a nutshell, for Annalisa Menconi true luxury comes from knowing the area and the ability to pinpoint and provide local specialties, providing an ethical and flawless service that is respectful of the environment, its residents and travelers. SlowTourTuscany has embraced the challenge and is furthering its cause with dedication and success, in the hope of setting an example that other local operators will follow.

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  • Featured on Ed.12
  • AUTUMN/WINTER 2024
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