The venue for congresses, conferences, conventions, exhibitions and cultural events launched its redeveloped space on July 11, following 17 months of renovations. Its strategic position right beside Florence’s main station, Santa Maria Novella, is a unique selling point for the city in terms of events of this kind, with the carefully restyled building adding to its attractiveness.
The original twentieth-century features were retained, with large windows allowing the city’s monuments to stand out. The works were carried out by Firenze Fiera in collaboration with Politecnica, with Elio Di Franco responsible for the architectural project, Consilium for the plant engineering, and engineer Riccardo Chiti for all energy aspects.
At over 4,000 square metres, the building is equipped with 15 large and adaptable rooms arranged over 6 levels, with sustainable materials used throughout. Eco-chic furnishings and new generation smart technologies are combined with natural light filters through the large windows to optimize every inch. The new spaces can accommodate up to 1.500 guests, with 46% of the energy produced deriving from renewable sources. Additional touches include the reduction of indoor electromagnetic pollution, 100% soundproofed rooms, and the renovation of the panoramic terrace on the top floor with a new lounge area.
