The future of fashion is decided during the international menswear fashion fair from June 14-17, with style spilling over into the streets of Florence as the fashion-forward parade their looks. Guest of honour this year was Belgian designer Ann Demeulemeester, with British designer Grace Wales Bonner present as guest designer.
This year took a Pitti Island theme, under the creative direction of Angelo Figus, with Lucio Aru and Franco Erre responsible for the visual component and Alessandro Moradei as architect for the installations at Fortezza da Basso.
640 brands in total were present at the fair, with 38% coming from outside Italy. All participating brands are also viewable via the Pitti Connect digital platform.
The display was organized into five main areas: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and Sustainable style, putting recycling and eco-sustainability to the forefront. 11 Ukrainian designers were also spotlighted in a dedicated showspace.
Pitti Uomo 102 is followed by the child-focused fair, Pitti Bimbo 95 (June 22-24), and textile-oriented Pitti Filati (June 29 to July 1).
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