Tuscany reigns supreme in the wedding sector

The lifestyle and slow tourism of Tuscany proves once again to attract destination weddings, with the tourism sector working in a conscious way to curate an organized and quality offering for those seeking venues outside congested centres and instead choosing locations like vineyards, forests and archaeological sites. The data on wedding planners is particularly significant, as it can be read as an increasingly mature market, where events are well organized and promotion is widespread, thanks also to Tuscany for Weddings, the division of Fondazione Destination Florence dedicated to the promotion of Florence and Tuscany on the international wedding market, whose excellent valorization of the entire chain of operators has fed into these positive figures.

Weddings in Italy
The data presented by Convention Bureau Italia reveals that events in the sector have grown by 11.4%, generating almost 1 billion euros. Over 15,000 weddings were celebrated across the peninsula, with couples coming mainly from the USA, Japan and the United Arab Emirates. One-of-a-kind weddings with a Made In Italy focus and emphasis on local products were repeatedly requested. Wedding planners are increasingly sought-after, rising from 44.2% to 46.3%. Weddings in central Italy accounted for 31.3% of weddings, with 29.3% in southern regions and the islands. In third place was the north-west area with 22.9%, followed by the north-east at 16.5%. Summer remains the favourite period, peaking between May, June and July, while the October-November period saw an increase of 22.4%.

Art of Winter
A recently launched project pertains to the promotion of weddings and related events in the winter period, given the seasonality of the wedding sector. Utilizing knowledge of the market and having heeded the statements of those in the Fondazione Destination Florence network, a series of locations and operators for the construction and promotion of an ad hoc offering for winter being coordinated to offset seasonality. The initiative acts out the foundation’s mission, to create a sustainable, planned, and organized management of flows while promoting a model that enhances the entire territory and relocates the offering outside crowded areas.

All photos by D2 Photography
@tuscanyweddingphotographers
www.tuscanyweddingphotographers.com