• Featured on Ed.01
  • SPRING 2021

Wedding planner Wayne Gurnick shares the everlasting romance of Tuscany

Tuscany is undoubtedly one of Italy’s most romantic regions. With myriad memorable villages, towns and cities, all while surrounded by bucolic nature, the options of where to marry are endless.

Helping couples create the ideal wedding for them is the enthusiastic and joyful wedding planner, Wayne Gurnick of Moments by Wayne. His role as ambassador for Tuscany for Weddings sees him share his passion with couples in the United States for the fairytale-like wedding locations and charming gems to be found all over the region.

From his base in Los Angeles, Wayne promotes Tuscany as a destination wedding venue, guiding couples in their planning from start to finish. But beyond his own key role in crafting the perfect day, Wayne is keen to share his admiration for the team he finds in Tuscany. 

“Tuscany is such an incredible region. My wife and I have travelled extensively throughout Tuscany. Then I had the opportunity to experience Florence and Tuscany professionally and I found that everything I loved on a personal level was available there on a professional level also. You have the beauty of the region along with the wealth of so many different opportunities for ways to make a wedding – or any type of celebration – so personal. People are drawn to everything that the region has to offer, from the in- credible food to the amazing people, who are just like most of us in the wedding industry: we’re pleasers. I’ve made so many friends over the years and the team has constantly impressed me by how caring and talented they are. I’ve also had opportunities to talk to others about what it is that makes Tuscany so special and I’ve only heard people tell me the incredible, wonderful experiences that they’ve had while being in Tuscany.” 

Wayne was selected as a guest speaker for the Destination Wedding Planner Congress in 2016, an occasion that brings together top professionals from all over the world to share their expertise.

“On a business level, I’m very particular about where I put my name, not for any other reason than that I set really high standards for myself. I want to make sure that the people I work with are able to produce both the products and services that the client wants and I know that most people in our industry are looking for people to be very pleased with the work that we do. When I was contacted about the congress, I was very impressed with the work that they do to promote not only their organization that brings members of the wedding organization together, but also by how they do it. They’ve done amazing things for all sectors, both public and within the industry, to promote the region and to bring together the best resources that are available, whether it’s an incredible location such as a Relais & Châteaux, a historic private property, a large city hotel or a small boutique hotel; they really have everything that a couple could imagine.”

Another intriguing venture by Wayne is his wedding radio section on his website:

“Wedding Words of Wisdom is an online radio programme, something that I started a number of years ago. I find out what people in the industry are interested in and what they do within the wedding world, and I always finish off with their wedding words of wisdom. This industry is a joy and a pleasure, it’s a lot of hard work, but it’s so inspirational to provide a couple with their most special day. I had the opportunity to interview quite a number of different business owners and property owners when I toured 27 different locations within a five-six day excursion in Tuscany, interviewing as many different places that are members of Tuscany for Weddings as I could – it was an amazing experience. I’ve conducted many property tours and site visits in the past and this was really world-class. We were travelling all over the region and the driver knew every backroad and shortcut to ensure we tacked in as many different locations as possible. I don’t speak Italian, and often times I hear people say, ‘But how can I do this if I don’t speak Italian.’ I’ve never found it to be a problem as people always try their best and there was always a way to facilitate communication.”

“Weddings are going to be more important than ever once the pandemic has been taken care of. I think that people will travel more and that they will not necessarily have larger celebrations, but I think that celebrations will happen differently. It’s going to be more important to select those people that they want to celebrate with. When things are scarce, people make decisions to choose things that are more important to them. You can find a wonderful corner of the world in Tuscany where everything is so beautiful; whether it’s rustic or refined, there’s an amazing beauty. I beam when I talk about it because it’s such a special place. I’ve travelled all over, I’ve been to many places in the world, and my wife and I have talked quite frequently over the last year about how much we miss Italy and we miss Tuscany.” 

Given that your wedding day is one of the most remarkable and memorable days of your life, knowing that professionals like Wayne conduct their work with endless passion and dedication assures couples that all the pieces will come together to create an incredible day.

“People are drawn to everything that the region has to offer, from the incredible food to the amazing people, who are just like most of us in the wedding industry: we’re pleasers.” 

Find out more about Wayne Gurnick
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