What to expect from Destination Florence in 2022

Then comes the summer with Be.Yourself in June, which we devote to inclusivity, because Florence is a city where everyone can be themselves, dating back to 1853, when Leopold II, Grand Duke of Tuscany, abolished the punishment for homosexuality; Be.Modern in July, when the city is vibrant with new exhibitions and contemporary art that accentuates the Renaissance culture; Be.Cool provides an alternative August: what better month to dive into Florence’s swimming pools and shaded spots?

September is a special month for Destination Florence. Many consider it to be the “Monday” of the year, as the school year recommences, and not just for our kids. From all over Italy and from overseas, Florence prepares to welcome students who will become temporary citizens during their time in the city. This is the month that Destination Florence dedicates to its new Be.Long project, which we’ll also talk about in this issue of DF Mag.

In the autumn, our city isn’t that much different than the rest of Tuscany. In October, everyone’s talking about the new olive oil, the new wine, truffles and the year’s harvest. Destination Florence turns green, just like the freshly pressed oil, as well as the colour of sustainability, because Florence truly wants to become increasingly (Be.) Green. 

Last but not least, we finish the year in November and December with Be.Inspired and Be.Human, because the time has come to retrace the past again, drawing inspiration from historical Florentine figures so that we go back to being a bit more human and make the right leap to plan a new future once more.

—Carlotta Ferrari
Director, Destination Florence Convention & Visitors Bureau

 

“We are particularly proud that Florence is the only Italian city listed in Lonely Planet’s Best in Travel 2022 as this recognition has been given because of what Florence is doing in terms of sustainability and its focus on an area that extends beyond the five square kilometres of our historic centre. Through the Firenze Insolita projects, urban regeneration campaigns like Manifattura Tabacchi and new infrastructure, we want to focus on the 100 km2 outside the historic centre, Firenze 100, which is a provocation but also a way of bringing life back to the heritage spread across five neighbourhoods. This is something we’ve worked on in recent months to spark interest and awareness among citizens. During the pandemic, we put out a call for bids to encourage creativity among cultural and tourist operators in presenting an offering beyond the old city centre. Amazing projects emerged related to art and nature, cycling tourism and much more. Lonely Planet actually mentioned Firenze Insolita, Manifattura Tabacchi and Uffizi Diffusi in its ‘Best in Travel 2022’ guide book, which confirms why it’s important to keep working in this direction.”

—Cecilia Del Re, City Councillor for Tourism