• Fondazione, MICE
  • 15/12/2025

Promotional events: december

MICE
15 december: Italian Knowledge Leaders – The Event, Rome

  • Fondazione, Leisure, MICE
  • 28/11/2025

Promotional events: november

MICE
9-12 november: ICCA Congress, Porto
11-14 november: ITALY AT HAND, Venice
18-20 november: IBTM, Barcellona

DESTINATION FLORENCE
11-12 november: BTO – Be Travel Onlife, Florence

  • Fondazione, Wedding
  • 20/11/2025

Florence in winter becomes the new frontier of event-based tourism: “The Art of Winter” is born

Fondazione Destination Florence launches a project to promote the city as a premier destination for celebrations and events during the winter season....

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  • Belong, Fondazione
  • 14/11/2025

Belong & Explore: discovering Tuscan ceramics in Montelupo Fiorentino

A new event for Italian and international students combining tradition, creativity, and intercultural collaboration....

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  • Fondazione, MICE
  • 30/10/2025

Tourism, from neuroscience to astronomy: Florence honors its “Ambassadors”

Today in Palazzo Vecchio, the ninth edition of the Florence Ambassador Award celebrated the personalities who have helped attract high-profile events ...

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  • Fondazione, MICE
  • 29/10/2025

Promotional events: october

MICE
6–10 October: IMEX America – Las Vegas

  • Belong, Fondazione
  • 02/10/2025

Belong & Explore takes students into the heart of Florentine craftsmanship!

On September 25, Italian and international students took part in hands-on workshops with local artisans, blending creativity, tradition, and new skill...

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  • Fondazione, MICE
  • 22/09/2025

Promotional events: september

MICE
September 1–5: Scandinavia Roadshow – Stockholm, Oslo, and Copenhagen

  • Fondazione, MICE
  • 11/09/2025

Florence becomes tactile: the city of art tells its story through the hands

An innovative raised Braille guide and other initiatives related to inclusivity transform the cradle of the Renaissance into a sensory experience for ...

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  • Fondazione
  • 11/09/2025

Florence becomes the first italian city to sign an agreement with GetYourGuide for more sustainable tourism

The agreement, promoted by the City of Florence and Fondazione Destination Florence, strengthens the “Sustainable Tourism & Livable City” plan...

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  • Fondazione, MICE
  • 30/06/2025

Promotional events: june

MICE
June 9–16: North America Roadshow
June 29 – July 1: Associations World Congress

  • Belong, Fondazione
  • 12/06/2025

Belong & Explore: an afternoon among vineyards, culture, and community

An experience of exchange, local culture, and creativity in the hills around Florence

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