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Measures for sustainable tourism
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The Foundation's team

To attract high-quality tourism by creating favorable conditions and activating connections within each of its business divisions, the Foundation offers services and expertise refined over nearly 30 years of activity in the region, thanks to a team of specialized professionals.

  • Management
President

Laura

Masi

  • Management
General Manager

Carlotta

Ferrari

  • General Secretary & Administration
General Secretariat

Irene

Cucchiarelli

  • General Secretary & Administration
Accounting

Giada

Pippi

  • Marketing & Communications
Head of Communication & Marketing

Elisa

Biagini

  • Marketing & Communications
Communications & Brand Manager

Lavinia

Minotti

  • Marketing & Communications
Long Stay Project Manager & Destination Marketing Operations

Elisabetta

Licitra

  • Marketing & Communications
Communication Assistant

Claudia

Kasa

  • Marketing & Communications
Content Creator Consultant

Lorenza

Massaini

  • Membership e Networking
Head of Membership & Stakeholder Network

Chiara

Gheri

  • Operations
Head of Operations

Marta

Pieralli

  • Business Development
Head of Sales & Business Development

Ilenia

Pasi

  • Destination Florence & Belong
Destination Developer & Operations Executive

Serena

Signorini

  • Project Management
Business Developer & Operations Executive

Erika

Valente

  • Project Management
University & Operations Executive

Eleonora

Collini

  • Project Management
Junior Operations Assistant

Fabrizia

Frenda

Mission

Our commitment to Florence

Through the activities of its divisions, the Foundation supports institutions and the business community to attract major international events, congresses, destination weddings, and increasingly high-quality tourism, acting as a facilitator within the region.

The Foundation's Activities
Get in touch
fondazione@destinationflorence.it
+39.055.29881