Menu
Latest News
30/10/2026
Promotional events: december
29/09/2026
Promotional events: december
30/03/2026
Promotional events: december
Latest DF Mag
02/10/2026
60th anniversary of the 1966 Florence flood
02/10/2026
Building Florence’s global ambassadors
02/10/2026
Treedom celebrates ambassadors’ legacy
meeting & congresses romance travel visit florence study, work, belong
it
Il team della Fondazione Destination Florence

The Foundation's team

To attract high-quality tourism by creating favorable conditions and activating connections within each of its business divisions, the Foundation offers services and expertise refined over nearly 30 years of activity in the region, thanks to a team of specialized professionals.

Il team della Fondazione Destination Florence
  • Management
Laura Masi
President

Laura

Masi

  • Management
Carlotta Ferrari
General Manager

Carlotta

Ferrari

  • General Secretary & Administration
Irene Cucchiarelli
General Secretariat

Irene

Cucchiarelli

  • Marketing & Communications
Elisa Biagini
Head of Communication & Marketing

Elisa

Biagini

  • Marketing & Communications
Lavinia Minotti
Communications & Brand Manager

Lavinia

Minotti

  • Marketing & Communications
Elisabetta Licitra
Long Stay Project Manager & Destination Marketing Operations

Elisabetta

Licitra

  • Marketing & Communications
Claudia Kasa
Communication Assistant

Claudia

Kasa

  • Marketing & Communications
Lorenza Massaini
Content Creator Consultant

Lorenza

Massaini

  • Membership e Networking
Chiara Gheri
Head of Membership & Stakeholder Network

Chiara

Gheri

  • Business Development
Ilenia Pasi
Head of Sales & Business Development

Ilenia

Pasi

  • Destination Florence & Belong
Serena Signorini
Destination Developer & Operations Executive

Serena

Signorini

  • Project Management
Eleonora Collini
University & Operations Executive

Eleonora

Collini

  • Project Management
Fabrizia Frenda
Operations Assistant

Fabrizia

Frenda

Il team della Fondazione Destination Florence
Mission

Our commitment to Florence

Through the activities of its divisions, the Foundation supports institutions and the business community to attract major international events, congresses, destination weddings, and increasingly high-quality tourism, acting as a facilitator within the region.

The Foundation's Activities
Get in touch
fondazione@destinationflorence.it
+39.055.29881