The official DMO of the city of Florence
Destination Florence Foundation promotes a sustainable tourism development that respects the city's identity, making it welcoming for both tourists and residents.
Destination Florence Foundation promotes a sustainable tourism development that respects the city's identity, making it welcoming for both tourists and residents.
Through strategic initiatives and partnerships, the Foundation works alongside institutions and businesses to encourage and implement actions to delocalize and deseasonalize visitor flows.
As the official partner of the City of Florence and the Metropolitan City, its Founding Members, the Foundation aims to attract high-quality tourism, such as congresses and sports events, while managing the flow of individual visitors and temporary residents.
The Foundation's Activities
Founded in 1995 as Florence Convention Bureau, Destination Florence Foundation today boasts nearly 30 years of experience and expertise in the Florentine tourism sector. Over the years, it has expanded its areas of activity, becoming a key player in the region and a facilitator of opportunities for public institutions, companies, universities, the academic-scientific community, and cultural organizations.
The Foundation's strength lies in its unique membership, which includes the City of Florence and the Metropolitan City, its Founding Members, as well as over a hundred private tourism operators and local businesses. This public-private nature makes it the most suitable player to support institutions while enhancing the local business landscape.
The Foundation's Members
