• 09/07/2025

Contemporary events in the Cascine

On the back of recent success with big names like Vasco Rossi and Firenze Rocks that saw Green Day and Guns N’ Roses among the headliners, the Visarno Arena has seen wave upon wave of fans take to the Cascine Park for global superstars and summer serate.

Alessandro Bellucci, the managing director of Le Nozze di Figaro and the vice president of the Assoconcerti association, details the benefits brought to the city and the outlook of the events space in the Cascine Park.

Why is there a need for events like these in Florence, and what benefits do they bring, in your opinion, to the city?
There’s an economic benefit, with studies conducted by the Chamber of Commerce to detail the effects Firenze Rocks has on the city. There is also the “rebranding” of the cultural character of the city. Florence has an extraordinary artistic heritage, but it also offers opportunities that are in the present and not in the past. This links to the idea of Florence, not as a museum city, but as a dynamic and contemporary city.

Have these events and spaces brought life back to the Visarno?
The Visarno is a racecourse, so it’s intended for horse racing, but that no longer has the numbers of people interested that it once had. It’s a huge facility that needs to have life in order not to fall into disuse. We hold many events throughout the year beyond Firenze Rocks, making it one of the most central places not only in the Cascine but in the city for the realization of events, fairs, and various activities.

Has Florence become rock?
Florence must not lose its nature; Florence must be both things. It must be one of the most beautiful cities in the world, where millions of people come every year to see things that we have right before our eyes and that many cannot, but it should not only have that role, because then it becomes a museum city and Firenze Rocks is one of the elements that helps the city to escape that.

What is the greatest satisfaction of this work for you?
The greatest satisfaction has been the creation of an international festival, which is no mean feat, especially in a small city like Florence. I hope we will continue to consolidate this role.

Could you describe the path taken so far and what are the future goals?
The path has been to create a space dedicated to contemporary popular music and gather together a community of hundreds of thousands of spectators where they can have fun, socialize, and have a great experience that also brings benefits to the economy and to the city itself. The future goal is to expand the experience and therefore create a festival that gives even more opportunities in terms of the use of the park, the development of other platforms, the creation of many more shows and many more bands, as well as interacting better with the events spaces that are in the Cascine. It’s a long path and not something that can be done today or tomorrow.

Are there any events in particular this summer that we should be keeping an eye out for?
Over the course of the summer, we will see over 100 events. Our activities are outlined at www.lndf.it and we have a summer space called Ultravox Florence which you can follow on social media. The venues are only about a 20-minute walk from the Santa Maria Novella station so they’re very accessible. I invite everyone to come and visit!

News
  • Leisure, MICE, Promotion, Wedding
  • 27/02/2025

Promotional events: february

FIRENZE CONVENTION BUREAU27 february-1 march: Convention Federcongressi, Naples TUSCANY FOR WEDDINGS18-21 february: The Event, Italy for Weddings, Pal...

  • Foundation
  • 08/02/2025

The celebration of Tauck’s 100th anniversary in Florence

Tauck's 100th anniversary in Florence celebrated a century of success in luxury tourism, uniting international guests and promoting a message of susta...

Read More
  • MICE, Wedding
  • 20/12/2024

Promotional events: december

MICE2-4 december: EU CVB Network, Brussels Event10-13 december: Italy at Hand, Turin WEDDING2-5 december: ILTM, Cannes...

  • Belong, Foundation, Leisure, MICE, Promotion, Wedding
  • 28/11/2024

Promotional events: november

MICE14-15 november: UIA Associations Round Table, Florence18-22 november: IBTM, Barcellona26 november: Italian Knowledge Leaders, Rome WEDDING16 novem...