Lorenzo Becattini, president of Firenze Fiera, confirms the acceleration of trade fair and conference activities, with the first half of 2024 seeing Firenze Fiera perform as one of the leading players in the major events’ industry.
“Thanks to acquiring the ISO 20121 certification (Sustainable Management System for events) in December 2023, the company is among the first Italian exhibition districts to boast this important recognition of ‘good management’ of events, also involving customers in responsibly managing the social, economic and environmental impacts generated by their events.”
Initiatives include #WeRecycle, a waste management programme with 74% separate waste collection, evidence of Firenze Fiera’s sustainable approach in the provision of its services, placing waste prevention at the centre of its strategies to reduce environmental impact. In keeping with this commitment, the Food for Good project sees the donation of excess food, collaborating with Banco Alimentare and Equoevento to recover excess food and donate it to those in need. The project has been recognized as a best practice in the EU for its effectiveness in combatting food losses and waste, recovering and allocating more than 13,000 portions of food in 2023. Renewable energy is used to power the facilities, in collaboration with Enel. Renovations are also carried out with eco-sustainable practices, such as that at Palazzo degli Affari, where 46% of energy is produced from renewable sources.
