The network’s first joint event took place in Brussels in March 2020, attracting great interest among Brussels-based association representatives.
SALZBURG
—Elisabeth Kassanits-Pfoess, Sales & Marketing Manager, Deputy Director, Salzburg Convention Bureau
“The EU CVB network is way more than a promotion and sales platform, but at the same time even more valuable, it represents a great knowledge hub for all of us. By sharing knowledge, experiences, best practice and even business leads, we strongly benefit from each other and, in the long term, our clients profit too. We have access to a large pool of ideas and inspiration, which helps every single destination to grow. As we all share common characteristics, like a focus on sustainability and innovation, as well as a personal approach within the destination, we complement each other well and you always find colleagues to exchange with on a similar level. Especially in the disruptive times that we are facing now, a network like ours is very supportive and increases your stability in the market. We set ourselves high targets to make sure we can get the best outcome of the network, for us and our future clients.”
VALENCIA
—Manuel Ferrís, Head of València Convention Bureau
“The EU CVB Network is an excellent collaborative network based on trust between its members and the idea of building support to enable us to efficiently work towards our common goals. We are well aware of the power of partnership marketing and its ability to boost destination awareness, but we believe that building strong partnerships should be an ongoing activity,rather than just a single event driven strategy (like the one we did in Brussels a year ago and was the starting point of the network). Instead of seeing each other only as competitors, we decided to join forces to bring attention to what we have to offer (our ideas, goals, values, etc.), also introducing ourselves to new audiences and enhancing our brand visibility. Awareness is a key ingredient in success and by working together we will make our destinations more known to potential clients and on the international scene.”
FLORENCE
—Ilenia Pasi, Sales Manager, Destination Florence Convention & Visitors Bureau
“Florence is really proud of being part of the EU CVB Network and one of its founding members. Everything started a couple of years ago with a coffee and some chats during the main networking events of the meeting industry, with our respective directors talking about the importance of cooperating to highlight our shared characteristics and values. Then we made this concept bloom! We combined our marketing power to create our network identity and organize dedicated events both in person and virtually (a must in these times) to introduce to our clients all the shared benefits they could profit from rotating among our destinations or creating multi- hub solutions. The EU CVB Network wants to be a bridge to seven destinations, a bridge which allows clients to cross our cities and reach their goals, more easily saving time, costs and energy.”
