• 09/07/2025

Sustainable, ethical and local

At the heart of Fondazione Destination Florence’s mission is the care and devel- opment of the UNESCO Heritage site and surroundings.

The products and services promoted and purchasable through the Des- tination Florence website are all certified and supplied by a network of over 100 local, spe- cialized and qualified operators, selected according to an ethical code that reflects the vision of Florence that the Fondazione seeks to offer. If you book a tour or hotel through the platform, you can be sure that your choice is of a guaranteed quality that will support the lo- cal economy. As an official partner of the Mu- nicipality of Florence, the platform represents a non-profit institutional project that offers market prices, meaning you don’t spend more.

The list of activities varies from wine tast- ings and tours of the main museums to less- er-known gems and out-of-town experi- ences, all available with a single click.

 

DF’s tips for your time in Florence
  1. Be aware of Monday closures: many museums take their day of rest on Mondays, so plan accordingly!
  2. Firenzecard, the official museum pass of the city, allows you access to most of the Florentine sites of interest, with 48 hour and 72 hour options available.
  3. Book ahead for the big museums, and don’t forget the myriad smaller options too.
  4. Choose off-peak times to avoid overwhelming crowds
  5. Explore outside the city centre, there’s no shortage of things to see!
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