Guests from the international community, local institutions and the tourism sector gathered high above the skyline on September 20, 2025, to mark two decades of publishing and to look toward an ambitious future. Founded in 2005 from a simple idea—offering news about Florence in English—The Florentine has grown into a trusted media brand and an essential reference point for Florence lovers worldwide. Over the years it has chronicled the city’s evolution, from cultural milestones to groundbreaking restorations, and has championed initiatives such as art conservation campaigns and contemporary creative projects. Before the rise of social media and the era of overtourism, the magazine was already serving as a bridge between the city and an expanding global audience.
Today, The Florentine continues to evolve as a multichannel platform that reaches well beyond the printed page. A redesigned website, a suite of newsletters, community events and bespoke publications all contribute to a dynamic ecosystem that shares Florence and Tuscany with an international readership. Recent editorial collaborations include DF Magazine for Fondazione Destination Florence, The Curators’ Quaderno for the contemporary art scene and El Duomo for the city’s growing Spanish-speaking community.
A recent readers’ survey highlights the strength and quality of this audience. More than half of respondents are based in the United States, while nearly two-thirds live outside Italy but travel to Florence regularly, often once a year or more. Almost 90 percent hold a university degree and half have postgraduate qualifications. These readers expressed a strong appetite for deeper news analysis, advance information on cultural events, stories about Florence’s surrounding towns and opportunities to volunteer or engage with the local community.
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