Realized by the Corsini Events Group, many events take place in the spectacular Teatro dei Rinnovati in Siena’s Palazzo Pubblico from November 22-23. With the previous two editions having been held in Florence and the third taking place online due to the pandemic, Siena was selected for the upcoming edition, giving acclaim to the city as a reference point for the wedding sector in Tuscany together with Florence. The fair features panel discussions and talks by experts on topics such as relaunching Tuscany as a destination and the practical aspects of restarting the sector in terms of the national economy and touristic appeal. Professionals will share their thoughts with the wide variety of guests in attendance, with speakers including luxury event leaders, tour operators, hoteliers, and entrepreneurs. A gala dinner at Santa Maria della Scala in piazza del Duomo completes proceedings.
Suppliers, planners and agencies operating in weddings will dive into the opportunities to meet and discuss the market, with WIM21 providing the perfect fulcrum for developing communication strategies. Restart, support and strategy can be said to be three key words, with the region as a location for Destination Weddings something that will be strengthened.
