Who and what is Fondazione Destination Florence

FONDAZIONE DESTINATION FLORENCE
Fondazione Destination Florence is the official Destination Management Organization (DMO) of the Municipality of Florence and the Metropolitan City of Florence, created to promote a model of quality, sustainable tourism that respects the cultural and social identity of the city. Its mission is to enhance the image of Florence at an international level, positioning it as a destination of excellence for globally relevant events, conferences, international weddings, sports initiatives, and high-quality leisure travel. Developing from its initial founding as the Firenze Convention Bureau in 1995, today the foundation operates as a strategic point of reference for local tourism governance, supporting the delocalizationand eseasonalization of flows, with a view to sustainable development and innovation.
www.fondazione.destinationflorence.it

DESTINATION FLORENCE
The Destination Florence platform takes you through the where-when-hows-and-whys of travelling. Allowing you to purchase museum tickets, guided tours, theatre performances and much more through their one-stop shop, whether you’re a tourist, resident, or student, it provides a wealth of information from the best events in town to restaurants and workshops. You’ll find an ever-active blog that brings you through the practical tips and curiosities, as well as a long list of experiences that varies from carefully curated picnics in private parks to e-bike tours at sunset.
www.destinationflorence.com

TUSCANY FOR WEDDINGS
It’s easy to understand why couples choose Tuscany for their special occasions. With its high concentration of UNESCO heritage sites and landscape that encompasses dramatic seascapes and the characteristic rolling hills, it’s no surprise that the facts and figures repeatedly prove the region’s success in the sector. Contributing to that success is undoubtedly Tuscany for Weddings, the dedicated branch of Fondazione Destination Florence that caters to the promotion of Florence and Tuscany as a destination for international weddings and related events, having become a reference point for wedding planners and strategic partners since its formation in 2015.
www.tuscanyforweddings.com

BELONG
Geared towards temporary citizens, the Belong platform is primarily for international students, entrepreneurs and short- to mid-term residents seeking the information and services to make the most of their time in Florence. With access to exclusive benefits and discounts, Belongers can avail of all the tips and tricks that help them feel part of the community, with Belong working as a bridge between the local and international communities.
www.belong.destinationflorence.com

CONVENTION BUREAU
Since 1995, the core business has been the promotion of Florence in the MICE (meetings,incentives, conferences, events) market by securing and developing bids for high-quality international events, enhancing and supporting local and regional offerings. Through this activity, the foundation not only attracts congresses and events, but also contributes to positioning Florence as a scientific hub by highlighting the intellectual capital of the area and promoting knowledge as a driver of development. conventionbureau.destinationflorence.it

SPORTS COMMISSION
The foundation’s most recent division promotes Florence as a destination for minor and major sports events, facilitating the organization of national and international competitions and encouraging sports tourism, especially in the metropolitan area.

ENJOY RESPECT FIRENZE
Much more than an open-air museum, Florence is a living creature that requires love, care and attention. This is the starting point for the Enjoy Respect Firenze campaign by the Municipality of Florence, carried out by Fondazione Destination Florence and The Florentine’s sister communications company Flod, which claims that “Florence is Alive. Treat it with Care” in efforts to foster a more sustainable approach towards Florence as a whole.

HERE ARE THE FIGURES WHO WILL GUIDE US THROUGH THE FOLLOWING PAGES
Dante Alighieri, born in Florence in 1265, is famous for the Divine Comedy, where food and wine often have symbolic meanings. In Paradise, he mentions unsalted bread, a Tuscan tradition that can surprise, but eventually wins you over!

The Marzocco, a heraldic lion sculpted by Donatello (the original is in the Bargello Museum), dominates piazza della Signoria. Here, lions symbolize the pride, strength and generosity of Florentines. The Fountain of Neptune in front of Palazzo Vecchio was commissioned by Cosimo I de’ Medici to celebrate his naval fleet. Sculpted by mmannati, it’s affectionately called the Biancone.

The Family Pact of Anna Maria Luisa de’ Medici, the last of the dynasty, prevented Medici assets from leaving Florence. Thanks to her, we can still admire them today.

Leonardo da Vinci designed ingenious and ecological means of transport: from the self-propelled cart to the parachute, he’s an icon of creativity and innovation. I’m a pigeon. I eat on the ground, I make a mess, and I bathe in fountains. Don’t take my example!

Discover more about the campaign!