Assessing and improving tourism in Florence

Florence and similar destinations have had the word “overtourism” dominate related press in recent months, with cities like Barcelona and Venice reporting public action in efforts to remedy the current trends. We speak to City Councillor for economic development, tourism, fairs and congresses, Jacopo Vicini, to hear about the tools being used to analyze and react to tourism in Florence, with subsequent articles detailing the #enjoyrespectfirenze campaign and residents surveys in efforts to ensure a balance between citizens and visitors.