The Foundation's team

To attract high-quality tourism by creating favorable conditions and activating connections within each of its business divisions, the Foundation offers services and expertise refined over nearly 30 years of activity in the region, thanks to a team of specialized professionals.

  • Direzione
Presidente

Laura

Masi

  • Direzione
Direttrice Generale

Carlotta

Ferrari

  • Segreteria Generale e Amministrazione
Responsabile della Segretaria Generale

Irene

Cucchiarelli

  • Segreteria Generale e Amministrazione
Contabilità

Giada

Pippi

  • Membership e Membercare
Membership Manager

Eleonora

Odorino

  • Marketing e Comunicazione
Communications Manager

Elisa

Biagini

  • Marketing e Comunicazione
Communications Executive

Lavinia

Minotti

  • Marketing e Comunicazione
Junior Communication Assistant

Claudia

Kasa

  • Marketing e Comunicazione
Content Creator Consultant

Lorenza

Massaini

  • Destination Florence & Belong
Operations Executive

Elisabetta

Licitra

  • Destination Florence & Belong
Operations Executive

Serena

Signorini

  • Tuscany for Weddings
Wedding Division Manager

Chiara

Gheri

  • Convention Bureau
Head of Operations & Business Development

Marta

Pieralli

  • Convention Bureau
Head of Sales & Business Development

Ilenia

Pasi

  • Convention Bureau
Business Developer & Operations Executive

Erika

Valente

  • Convention Bureau
Operations Assistant

Eleonora

Collini

Mission

Our commitment to Florence

Through the activities of its divisions, the Foundation supports institutions and the business community to attract major international events, congresses, destination weddings, and increasingly high-quality tourism, acting as a facilitator within the region.

The Foundation's Activities