• 09/07/2025

Beauty in the Botteghe

The campaign ‘Explore Botteghe Fiorentine. TrueFlorence’ is an invitation to see the city with fresh eyes, letting the Sommo Poeta himself, Dante Alighieri, guide you in your discovery of Florence’s many artisan workshops.

Those who know and love Florence appreciate that the city’s beauty lies in the generations of creativity and ingenuity that shaped the squares and streets we enjoy today. Beyond the picture-perfect views or must-see museums are the workshops of the many artisans that are the living soul of the city. Whether it’s woodwork, leather, metal, paper, textiles or perfumes that lift your spirit, the hands at work to form them deserve your time and attention.

Wandering past the windows of these workshops, you may often have felt tempted to step in and learn more. This is your invitation to take that chance, opening the door to their worlds of wonder, getting to know their personal stories and seeing the beauty that they bring to all who pass their way.

Your guide, Dante Alighieri, ambassador of authenticity and a universal symbol of Florence, helps you rediscover this heritage, supporting a way of life, a community, and an identity. It means choosing a conscious, respectful kind of tourism, filled with genuine encounters and surprising discoveries, far from the usual beaten paths.

Ready to begin your journey? Here are  a few starting points:

The Destination Florence website outlines historical businesses, with a handy guide to a number of the local artisans active in the community. Organized by category, explore antiques and restoration, bookstores and papermakers, fashion and accessories, porcelain, pottery, silverware, stationery and more, not forgetting the historical bars and restaurants that add so much to Florence’s fabric. The list is long and will compel you to jot down your own personal itinerary of the stores and studios to see in the city. www.attivitastoriche.destinationflorence. com/en/historical-business/

Firenze Creativa has put together a map for a quick and easy way to locate the historical businesses of Florence, ensuring you don’t accidentally walk past something extraordinary. Oftentimes, the centuries- old palazzi of the city hide within them something truly unmissable, and this guide ensures that you won’t leave Florence without having explored the city’s soul!
www.firenzecreativa.it

Esercizi Storici Fiorentini is an association that brings together more than 60 historic Florentine businesses made up of artisans, merchants, hospitality and food and wine businesses who have decided to join together to promote, protect and enhance their respective endeavours. From gelaterie to pharmacies, the all- encompassing group honours tradition, working to ensure a future for historical businesses.
www.esercizistoricifiorentini.it

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