General Managers share their thoughts on the allure of the low season for romantic occasions.
“Florence in winter possesses a rare and captivating charm. The city reveals itself with greater authenticity through intimate atmospheres, soft light and a beauty that seems reserved for those who choose to experience it away from the busiest seasons. It’s a time of year that invites us to slow down and fully savour every experience, making moments devoted to love feel even more meaningful. At Villa Cora, we often see how this more intimate dimension can transform a stay, a marriage proposal or a celebration into an unforgettable memory. Winter offers couples the privilege of experiencing Florence in a more exclusive way, surrounded by timeless elegance that makes every emotion feel even more intense. There could be no more fitting setting for a celebration of love than Villa Cora itself. The villa is, in fact, the story of a love made tangible: it was built as a token of love by the wealthy German Baron Oppenheim for his beloved Eugenia, whom he wished to surprise with an extraordinary gift of engagement. This romantic origin is woven into the very soul of the residence, making Villa Cora a natural setting for every occasion that celebrates love, from an intimate proposal to a wedding, an anniversary or a private celebration. Here, love is not only celebrated; it’s part of the villa’s history. Surrounded by the beauty of Florence and the elegance of a historic residence, every event becomes a continuation of the love story that gave Villa Cora its very beginning.
Fabio Lamarca, General Manager Villa Cora
“Florence in winter reveals a different kind of charm, one that feels more intimate and serene. At Collegio alla Querce, with its historic spaces and privileged viewpoint over the city, this atmosphere offers the opportunity to imagine a wedding as something that extends far beyond the celebration itself. A welcome dinner, the ceremony and reception, a brunch the following day: distinct moments that become part of one shared experience with those closest to you. And in between, there is a quieter Florence to discover, through its art, palaces and culture, experienced at a pace that only winter can offer.”
Lorenzo Maraviglia, General Manager Collegio alla Querce, Auberge Collection
“If Florence has a secret season, it’s winter. The crowds thin out, the pace slows down and the city finally has room to reveal its true personality. For couples, it’s the perfect time to trade a packed sightseeing schedule for the simple pleasure of wandering together, following a quiet street just to see where it leads, discovering a more authentic side of Florence along the way and enjoying the bold seasonal flavours that are just as much a part of the city’s character as its art and architecture. At Four Seasons Hotel Firenze, we love helping guests discover the city’s more unexpected side. Winter has a way of rewarding curiosity. One moment you’re enjoying a quieter visit to a world-famous museum, the next you’re stumbling upon hidden corners and stories that rarely make it into the guidebooks. Imagine ending the day with a candlelit dinner in our private Renaissance Chapel, where Medici footsteps once echoed long before it became the setting for an unforgettable evening. Because in the end, Florence has always been rather good at surprising people.”
Massimiliano Musto, General Manager Four Seasons Hotel Firenze
