Created to celebrate Florence, strengthen its international positioning and encourage new ideas and partnerships for the future of luxury hospitality, the programme begins at Four Seasons Hotel Firenze with the official presentation and the ECCELLENZE Small Talks, in which leading voices from the industry share ideas and perspectives, after which guests enjoy the Lungarno Collection Dinner Experience. The following day, attendees dive into the art of Florentine craftsmanship through encounters with the traditions and creativity of the Renaissance city, before experiencing Tuscany through the Arno Travel Tuscan Lunch. The day comes to a glamorous conclusion with the Stars Gala Dinner Night at Palazzo Gondi.
The event was created in collaboration with Arno Travel, Four Seasons Hotel Firenze, Collegio alla Querce, Auberge Collection and Lungarno Collection, with Fondazione Destination Florence as host destination partner.
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