Last week, the celebration of Tauck’s centenary, one of the leading companies in luxury travel, concluded. The company chose Florence as the setting for this special milestone. The event saw the participation of over 700 employees, members of the Tauck family, and international guests, uniting people from all over the world to celebrate a century of success.

Thanks to the support and close collaboration with Fondazione Destination Florence, Tauck was able not only to celebrate and experience the city’s opportunities but also to make a positive impact and promote a sustainability message.

As Fondazione Destination Florence, we fully share Tauck’s vision, centered on People, Places, Planet — a commitment to sustainable travel experiences that preserve cultural heritage and support local communities. This message aligns perfectly with our #EnjoyRespectFirenze campaign, which we shared with all event participants.