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it

The Foundation's team

To attract high-quality tourism by creating favorable conditions and activating connections within each of its business divisions, the Foundation offers services and expertise refined over nearly 30 years of activity in the region, thanks to a team of specialized professionals.

  • Management
President

Laura

Masi

  • Management
General Manager

Carlotta

Ferrari

  • General Secretary & Administration
Head of the General Secretariat

Irene

Cucchiarelli

  • General Secretary & Administration
Accounting

Giada

Pippi

  • Marketing & Communications
Communications Manager

Elisa

Biagini

  • Marketing & Communications
Communications Executive

Lavinia

Minotti

  • Marketing & Communications
Junior Communication Assistant

Claudia

Kasa

  • Marketing & Communications
Content Creator Consultant

Lorenza

Massaini

  • Destination Florence & Belong
Long-Stay Division Manager & Leisure Operations Coordinator

Elisabetta

Licitra

  • Destination Florence & Belong
Destination Developer & Operations Executive

Serena

Signorini

  • Tuscany for Weddings
Membership & Tuscany for Weddings Manager

Chiara

Gheri

  • Convention Bureau
Head of Operations & Business Development

Marta

Pieralli

  • Convention Bureau
Head of Sales & Business Development

Ilenia

Pasi

  • Convention Bureau
Business Developer & Operations Executive

Erika

Valente

  • Convention Bureau
Operations Assistant

Eleonora

Collini

  • Convention Bureau
Junior Operations Assistant

Fabrizia

Frenda

Mission

Our commitment to Florence

Through the activities of its divisions, the Foundation supports institutions and the business community to attract major international events, congresses, destination weddings, and increasingly high-quality tourism, acting as a facilitator within the region.

The Foundation's Activities
Get in touch
fondazione@destinationflorence.it
+39.055.29881