From January 1, Florence speaks with one voice. Feel Florence and Destination Florence come together to become a unified tourism channel, representing both the city and its metropolitan area. On the new platform, you will continue to find news, itineraries, events, and all the useful information you need to explore and truly experience Florence.
Starting in January, all digital tourist information tools will gradually be adapted to the official Destination Florence brand.
One voice, one Florence: the best is yet to come, and Florence awaits you, as always.
