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Beauty in the Botteghe

The campaign ‘Explore Botteghe Fiorentine. TrueFlorence’ is an invitation to see the city with fresh eyes, letting the Sommo Poeta himself, Dante Alighieri, guide you in your discovery of Florence’s many artisan workshops.

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  • Featured on Ed.Summer special
  • SUMMER 2025
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Assessing and improving tourism in Florence
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Florence is alive: Enjoy Respect Firenze
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Residents and tourists satisfaction surveyed
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Florence proves readiness for large-scale sports events
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Teatro del Maggio Musicale Fiorentino’s international appeal
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Congress and corporate tourism on the rise in Florence
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Interview with Professor Rino Rappuoli, 2022 Florence Ambassador Award Recipient
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Cordon Bleu Scuola di Arte Culinaria
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

New and upcoming arrivals on the city’s accommodation scene
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Ever more elaborate mini-weddings, elopements and proposals
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

New public gardens open along viale Michelangelo
  • Featured on Ed.12
  • AUTUMN/WINTER 2024

Restoration begins on the tunnel beneath the Arno
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