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Sustainable city experience Firenze Rocks fans

What if a music festival could become the perfect gateway to discovering a city? During Firenze Rocks, Rock the Stage, Respect the City encouraged thousands of visitors to experience Florence beyond the concert, with sustainable travel options, curated itineraries and exclusive local offers.

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The renaissance of tourism
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The finest of Florence 5 five-star hotels
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The scent of Pitti
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Restarting with innovation
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Florence secures high-profile conferences
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Sophia Loren receives the Keys to the City
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  • SUMMER 2021

“We try to build the future.”
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BE.LONG is online!
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American art at Palazzo Strozzi
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Choosing the best place in Tuscany for your wedding
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Be yourself in Florence
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