Destination Florence Foundation promotes a sustainable tourism development that respects the city's identity, making it welcoming for both tourists and residents.
Through strategic initiatives and partnerships, the Foundation works alongside institutions and businesses to encourage and implement actions to delocalize and deseasonalize visitor flows.
As the Destination Management Organization of the City of Florence and the Metropolitan City, its Founding Members, the Foundation aims to attract high-quality tourism, such as congresses and sports events, while managing the flow of individual visitors and temporary residents.
The Foundation's Activities
Founded in 1995 as Florence Convention Bureau, Destination Florence Foundation today boasts nearly 30 years of experience and expertise in the Florentine tourism sector. Over the years, it has expanded its areas of activity, becoming a key player in the region and a facilitator of opportunities for public institutions, companies, universities, the academic-scientific community, and cultural organizations.
The Foundation's strength lies in its unique membership, which includes the City of Florence and the Metropolitan City, its Founding Members, as well as over a hundred private tourism operators and local businesses. This public-private nature makes it the most suitable player to support institutions while enhancing the local business landscape.
The Foundation's Members
On November 14 and 15, 2024, Palazzo degli Affari hosted the 18th UIA Round Table Europe.
Read More
An afternoon of cultural exchange, discovering the flavours and places around Florence.
Read More
On 31 October in Palazzo Vecchio the Florence Ambassador awards ceremony. The event, now in its eighth edition, celebrates outstanding personalities f...
Read MoreThe magazine that delves into Florence's tourism scene: events, fairs, initiatives, and projects of a city always on the move.
Previous Issues
